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| CMMB at BIRTV2009 put out the new service |
| Titme:2009-8-26 |
The 18th Beijing International Radio, TV and Film Equipment Exhibition (BIRTV2009) was successfully held from August 26th to August 28th 2009 in China International Exhibition Center. The theme of the exhibition is"Content Creation to meet the multiple forms of media". The exhibits contain content collection, produce, broadcast, digital new media, etc. In the NO.7 exhibition, CMMB held a grand terminal show to demonstrate the new service and it certainly is the focus of the whole exhibition.
As the network coverage as well as the operation system has been gradually established and improved in all parts of China, the terminal products have been successively present on the digital products market nowadays. This display, which can be regard as a platform to put out the news of large-scale commercial of CMMB, paid more attention to the popularization of the terminals with CMMB chip. The exhibition wall contains 200 terminals, such as mobile phone, GPS, MP4. The visitors were attracted by the clear and smooth program broadcasted in terminals with CMMB chip. The on-site field staff stated that the majority of the terminals can be bought in the market now. It is of much necessity for the industrial chain of CMMB to accommodate exuberant terminals.
CMMB operation, China Satellite Mobile Broadcasting Corporation, hold an onsite conference to announce the CMMB network coverage, operation condition, variety of the terminals. They indicated that the corporation will support the new CMMB service "Jing Cai" and introduce the related services such as Jing Cai of finance, navigation, reading. Meantime, the Corporation announced their new corporation name as CBC. In order to expand the consumer groups and let the consumers experience the new handheld portable TV(CMMB), CBC announced the new experience activities "CMMB, experience Jing Cai". During the activities, the new terminal consumers will have an experience card to watch six TV program for free until 30th, June, 2010. At the same time, the field staff shows the visitors how to open the service as well.
At the CMMB booth, visitors show much interesting to the new service and were pleasant to the demonstration by experience of operating the interactive touch-screen. It can be seen that, as more and more appearance of terminals and service of CMMB, the potential consumers will be gradually expanded and the industrialization of CMMB will have a bright future. |
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